Our “A List” Books

Because of our extensive background in sales, marketing and advertising, we are often approached by our clients wanting to hire us to market and sell their products and services.

While we have years of experience in these fields, marketing and sales is not the focus of SkyHawk Studios‘ services, except as our experience translates into graphically representing you and your company or designing an ad and writing copy for your ad or website . Of course we’re always happy to give advice when we think our clients are wasting their hard earned dollars.

In order to assist further,  Jeff has put together his  “A-List” of  favorite marketing and advertising books. We suggest you get a hold of these, read them and implement the actions you deem best suits your company. (Amazon is a great place and you can buy used too!). These authors are essentially the all time masters of their trade. Just studying them could save you thousands or even hundreds of thousands of dollars of lost funds and ineffective marketing and advertising.

We’ve also added a couple of books about Graphic Design pricing that are excellent sources for anyone either in the Graphic Design business or who is interested in how graphic design work is priced.

Enjoy!

1. Confessions of an Advertising Man – David Ogilvy

2. Ogilvy on Advertising – David Ogilvy

3. Tested Advertising Methods – John Caples

4. Positioning: The Battle for Your Mind – Al Ries and Jack Trout

5. My Life in Advertising/Scientific Advertising – Claude Hopkins

6. The Lasker Story – Albert Lasker

7. Guerilla Marketing – Jay Conrad Levinson (get the updated version that includes a lot of social networking stuff)

8. The 22 Immutable Laws of Branding – Al and Laura Ries

9. The Anatomy of Buzz Revisited: How to Create Word of Mouth Marketing – Emanuel Rosen (this is Sherry’s favorite!)

10. The End of Advertising As We Know It – Sergio Zyman

11. The Graphic Designer’s Guide to Pricing, Estimating and Budgeting – Theo Stephan Williams

12. Handbook Pricing and Ethical Guidelines – Graphic Artist’s Guild

Good luck and much success to you all!